KUL University Trail

Full Event Production

Briefing & challenge:

Develop a recreational Running contest for the staff of the university?


KUL is on the move! The University of Leuven wanted to organize an activating team challenge for all their employees. INTO Sport brought the fun to the run and developed a tailormade running event with a unique Branding & Logo – tailored to the logo of the university.

Not a random running track, but all the buildings and labs of campus Arenberg were integrated in the tour. Fun obstacles added some spices to the game. An alternative walking track, with several fun activities was organized.


The more than 2000 participants enjoyed a great day & additionally were able to fund 12.000 euro for Move To Improve, a non-profit organization who supports children with neuro-motoric problems.

The way for next editions was ready to unfold!