Port of Antwerp Triathlon Festival 2018
Full Event Production
Briefing & challenge:
City of Antwerp and the Triathlon Federation of Belgium dreams to organize a big triathlon event in their city. The renewed districts around the MAS, in between city and port with a few docks where the perfect location to organize this first edition.
As a pioneer INTO Sport joined forces with the Federation & other private companies to create the non-profit organization Antwerp Triathlon 2020 vzw and created the first edition of this major public event.
Budget of this first edition: 450K
Concept:
According to a well-researched location study, a sophisticated layout was developed for this sporting event: the main attractions of the port and the city, such as Havenhuis and MAS, were integrated along the route where both the participants found the sporting challenges and the public could enjoy every moment, every start and every arrival.
Within their category, 1800 sports enthusiasts could enjoy a memorable arrival on the blue carpet. The icing on the cake was the international triathlon competition for men and women, in which Belgian Olympic Athlete Jelle Geens came out as the winner.
This resulted in a lot of positive media attention, putting Antwerp on the international map as a sporting city.
Results
- Participants:
- 150 ITU athletes
- 150 children 8-16 in the Kids Triathlon
- 1600 participants, men and women in different categories
- More than 25.000 enthusiastic supporters and visitors
- International and national media attention
- More than 400 employees
- Different satisfied sponsors & partners:
- City of Antwerp
- Triathlon Federation
- Port of Antwerp, main partner, title sponsor
- Mini
- Lago Zwembaden
- Gazet van Antwerpen