Rail ‘n Snow
Full Event Production
Briefing : Organize a sportive event on the opening day for the winter of Antwerp.
Target : Broaden the audience, and attract youngsters to the winter of Antwerp
Budget : 100k ex tva
Concept : From sport to sport
INTO Sport gathered a Team of Sport & Event experts, all with a love for sport Events
Together with ‘Sneeuwsport Vlaanderen’, Mapix & indoor ski slope Aspen, we organized the first edition of the Belgian Championship Rail.
A new event format in urban context with international ambitions. The Riders made the Fireworks, the audience loved every moment.
SPORT promotion Event :
We engaged different Media Partnerships and integrated national radio Studio Brussel, leading sport channel Sporza & local TV Channel ATV on our communication side.
INTO sport provided extended PR services : Press conference & copywriting for all stakeholders of the event.
Media Ambassador : Roos Van Acker
Sport Ambassador : Seppe Smits
PR Stunt : Mayor opens the slope
Event sponsoring & Sport Activation @ Winter in Antwerpen
We designed several Partnerships & integrated them in the event with a keened-out event – branding & event activations, where lead generation was generated. Commercial & nonprofit partners found their way to our audience and broadened their network. It resulted in a Family Activation Village around the temporary slope, which kept the mood vibrant through all the day. The event got governmental support from the city of Antwerp, Flanders & was a cooperation with Sneeuwsport Vlaanderen.
130 athletes out of 5 countries
55.000 visitors on the day
4.000.000 extra generated reach in communication
32 Press articles
34min Airtime on national TV & RADIO
INTO Sport – Make it count