Sint-Niklaas Run

Full Event Production

Briefing & challenge:

Develop a recreational Running tour for the city of Sint-Niklaas.


Sint-Niklaas is the city of Sinterklaas! The city wants to celebrate the arrival of the holy man by opening its doors to their sportive inhabitants and asked INTO Sport to support them in this important task.

The first edition welcomed 1800 participants who discovered some of the cities hidden treasures. Additionally a special Kids tour was organized for the littlest fans of Sinterklaas. With ‘de gekke pietenrun’ a fun & engaging obstacle parcours was developed, rewarding the kids with a unique ‘helpers – certificate’ that ensured Sinterklaas that he would be able to bring around all the toys and candy this year.

The look & feel of the event was completely designed by INTO Sport, in close communication with the MKT & communication department of the city.

Local traders were maximally involved, in displaying their products & taking them into the event experience, so the run really became a city – event by & for the city.


The more than 2000 participants in total enjoyed a great day & claimed it to be the best running event they experienced in years. More to come!
Stay tuned to the next edition!